Shopify stores built for conversion and speed — custom themes in Liquid, an app stack that is not quietly costing you a second of load time each, and a storefront that looks like your brand rather than a theme you bought.
On a D2C store, load time is revenue. The usual culprits are a bought theme doing far more than your store needs, apps injecting scripts into every page, and hero images shipped at desktop resolution to phones. We audit the whole chain and generally find a large share of the payload is doing nothing for the customer.
A store should look like the brand, not like Shopify. We build custom themes from your identity — type, colour, spacing, motion — with sections your team can rearrange in the editor, so campaigns do not require a developer.
Built in Liquid to your brand, with editable sections.
Products, variants, collections, metafields and navigation.
Fewer apps, each justified by revenue rather than habit.
Multi-currency, local payment methods, tax and shipping.
Image delivery, script deferral, theme weight.
From WooCommerce, Magento or another platform, with redirects.
Shopify when you want the platform to handle payments, security, PCI compliance and scaling, and you can live inside its model. WooCommerce when you need unusual product logic, complex B2B pricing or full control of hosting and data. For most D2C brands Shopify is the lower-friction answer.
Yes, with a proper redirect map. We export the existing URL structure, map every product, collection and content URL to its new address, ship 301s on day one and monitor Search Console for a few weeks afterwards.
Only at real scale, or when you need checkout customisation, B2B features or higher API limits. Plenty of successful stores never need it, and we will not push you up a tier you cannot use.
Usually. We benchmark first, then work through theme weight, app scripts, image delivery and font loading, and report the measured before-and-after rather than a claim.