Journal
Notes from the studio.
Working notes on branding, performance, search and the craft questions that come up in real projects. No listicles.
Web & Performance Core Web Vitals: what actually moves the number
A practical order of operations for fixing LCP, INP and CLS, based on what usually turns out to be the cause.
AI & Search Making your site legible to AI search
ChatGPT, Gemini, Claude and Perplexity read pages differently from Google. What that changes about how you structure a website.
Branding Brand guidelines that actually get followed
Most brand guidelines are ignored within a year. What separates the documents that hold a brand together from the ones that sit in a folder.