CMS & E-commerce

E-commerce Development

Online stores judged by the only metric that counts: whether people finish buying. That covers platform choice, storefront craft, checkout friction and every system the order touches after the card is charged.

The store is only the front half

Most e-commerce problems we are called about are not storefront problems. They are stock that is wrong because two systems disagree, shipping rates that do not match reality, or an order flow where fulfilment finds out by email. We design the whole path — catalogue, checkout, payment, fulfilment, returns — and make the systems agree.

Selling across borders

For clients selling into the US, UK, EU and Australia there is real work in currency, tax, duties, local payment habits and returns. Getting that wrong shows up as abandoned carts in one market and nowhere else, which is why we instrument checkout by region from the start.

What the engagement includes

  • Platform selection

    An honest comparison against your actual requirements.

  • Storefront build

    Brand-led, fast, and merchandisable without a developer.

  • Checkout optimisation

    Fewer steps, clearer costs, measured drop-off.

  • Payments

    Local methods and multi-currency for each target market.

  • Back-office integration

    Inventory, ERP, accounting and shipping.

  • Analytics

    Funnel measurement that survives cookie consent.

Technologies we use

  • Shopify
  • WooCommerce
  • Next.js
  • Stripe
  • Razorpay
  • PayPal
  • Klaviyo
  • GA4

Frequently asked questions

Which e-commerce platform should we use?

It depends on catalogue complexity, pricing rules, team capability and where your data must live. We run a short selection exercise against your real requirements and give you a recommendation with the trade-offs written down — including the case for staying where you are.

How do you reduce cart abandonment?

By measuring where it happens before changing anything. Common fixes are showing shipping and duties earlier, removing forced account creation, adding the payment methods a market expects, and cutting page weight on mobile. All of it is testable, so you see the effect rather than trusting a claim.

Can you handle B2B commerce?

Yes — customer-specific price lists, quote-to-order, purchase orders, credit terms and approval flows. B2B usually needs more integration work than D2C because the ERP, not the store, owns the pricing.

Do you support the store after launch?

Yes, and for commerce we recommend it. Peak trading periods, platform updates and payment provider changes all need someone watching.