Design & Brand
Logo Design
Original marks, designed to work at every size they will actually be used — from an exhibition wall to a browser tab — and delivered as a system rather than a single file.
Designed against its hardest use
Most logos are approved at a comfortable size on a white slide and then fail in the places they have to live: embroidered on a shirt, etched in one colour, sixteen pixels wide in a tab, reversed out on a photograph. We design against those constraints from the start and test the mark in them before it is signed off.
A system, not a file
You get the primary mark, the secondary and stacked arrangements, a monochrome version, an icon for small spaces, clear-space and minimum-size rules, and the list of things not to do. That is what stops a brand looking different in every department within a year.
What the engagement includes
Discovery
Category review, positioning and competitive landscape.
Concepts
Distinct directions with reasoning, not colour variations.
Refinement
Optical correction, weight, spacing and construction.
Full lockup system
Primary, secondary, stacked, icon, monochrome.
Every format
SVG, EPS, PDF, PNG and favicon set.
Usage rules
Clear space, minimum size, colour, misuse.
Technologies we use
Frequently asked questions
How many concepts do you present?
Two or three genuinely different directions, each with the thinking behind it. Presenting twenty variations is a way of making the client do the design work, and it usually produces a compromise nobody chose.
Do we own the logo outright?
Yes, on final payment — full ownership and unrestricted commercial use. We can provide a written assignment for your trademark filing.
Can you help us trademark it?
We check for obvious conflicts during design and prepare the artwork and specifications your attorney will need. We are not lawyers and do not file on your behalf, but we make that step straightforward.
Do you use stock or AI-generated artwork?
No. Every mark is drawn for the client. A logo that turns up in someone else's identity is worse than no logo, and it is unlikely to survive a trademark examination.