Engineering Stacks
Next.js Development
Next.js used deliberately: rendering strategy chosen per route, caching understood rather than inherited, and a Lighthouse score that survives real content.
Rendering is a decision, not a default
The App Router gives you static generation, server rendering, streaming and client rendering, and the difference between a fast Next.js site and a slow one is almost entirely whether someone chose consciously per route. Marketing pages static, dashboards client-side, content pages revalidated on a schedule that matches how often it actually changes.
Search and AI visibility built in
Next.js makes it easy to ship an application that search engines and LLM crawlers cannot read. We set up the metadata API properly, generate real sitemaps, emit JSON-LD server-side where it will be seen, and keep the critical content in the server-rendered HTML rather than behind a hydration boundary.
What the engagement includes
Rendering strategy
Per-route decisions, documented and measured.
Metadata and schema
Generated server-side, per page, with canonicals.
Caching
Revalidation, tags and cache boundaries you can reason about.
Core Web Vitals
LCP, INP and CLS budgets enforced in CI.
Deployment
Vercel, Netlify or self-hosted on your own cloud.
Content integration
Headless CMS wiring with preview that works.
Technologies we use
Frequently asked questions
Is Next.js good for SEO?
It can be excellent, and it can be terrible — it depends entirely on whether the content is in the server-rendered response. We build so that the text, headings, links and structured data are all present before any JavaScript runs, which is also what makes the page legible to AI crawlers.
Do we have to host on Vercel?
No. Vercel is the smoothest path and we use it often, but Next.js runs on Netlify, on AWS, or in a container on your own infrastructure. We will host it wherever your compliance and cost picture points.
App Router or Pages Router?
App Router for new builds — it is where the framework is going and server components genuinely reduce shipped JavaScript. For an existing Pages Router app we would migrate incrementally, route by route, only if there is a reason beyond novelty.
Can you improve an existing Next.js site's performance?
Yes, and it is one of the more common things we are called in for. Usually the wins are in image handling, third-party scripts, font loading and a handful of routes that should never have been client-rendered.