Design & Brand
Branding
Identities with a clear point of view, built to work everywhere the brand actually shows up — a shelf, a trade stand, a phone screen, an invoice — not just on the presentation slide where they were approved.
A brand is a system, not a logo
The logo is the smallest part. What determines whether a brand holds together is the system around it: the type, the palette, the photographic direction, the way it speaks, and the rules for what happens when someone needs a layout nobody anticipated. We build that system and document it so it survives being handed to other people.
Ramanjeet has spent more than a decade doing this across FMCG, automotive, healthcare, hospitality, education, beauty and interiors — categories that each demand a different visual language and punish borrowing the wrong one.
Made for the real world
Packaging that has to survive a print process and a retail shelf. Exhibition graphics read from ten metres. A logo that still works at favicon size. We test identities against their hardest real application before signing them off, because that is where weak ones fail.
What the engagement includes
Positioning
What the brand stands for and who it is arguing with.
Naming
Where a name is needed, with availability checked.
Visual identity
Logo system, type, colour, imagery and graphic language.
Brand guidelines
Documented rules a third party can follow correctly.
Packaging and print
Structure, artwork and print-ready files.
Applications
Stationery, social, exhibition, signage, digital.
Technologies we use
Frequently asked questions
How long does a branding project take?
A focused identity for a small company is typically four to six weeks. A full brand system with packaging, guidelines and a range of applications runs eight to twelve. The variable is usually how many stakeholders need to agree.
Do we get the source files?
Yes — full working files, print-ready artwork, every logo format and the guidelines document. You own the identity outright on final payment, including the right to have other studios work on it later.
Can you refresh our brand without starting over?
Frequently the better option. If the existing equity is worth keeping, we tighten rather than replace — sharpen the mark, fix the type and colour, and build the system that was never documented. Cheaper, faster, and it does not throw away recognition you have paid for.
Do you design packaging?
Yes, including structural considerations, print specification and pre-press. Packaging is one of Ramanjeet's longest-running specialisms, across FMCG and beauty in particular.