Founder & Creative Director at Leeway Design Studio. More than a decade in branding, packaging and marketing design for B2B, B2C and D2C companies — across FMCG, automotive, healthcare, hospitality, education, beauty and interiors.
A practical order of operations for fixing LCP, INP and CLS, based on what usually turns out to be the cause.
ChatGPT, Gemini, Claude and Perplexity read pages differently from Google. What that changes about how you structure a website.
Most brand guidelines are ignored within a year. What separates the documents that hold a brand together from the ones that sit in a folder.